Friday, January 27, 2017

Final Thoughts


One of the most memorable experiences this semester was visiting VIA and learning about how an ad agency functions. It was most interesting to me because it introduced me to a place where I'd like to work in the future or something similar. It was a modern environment and produced incredible work for companies all over the world. I also really liked the print making unit because it showed us where modern graphic design originated and developed from. That project taught me some of the most basic graphic design elements and how important they are. For example, simplicity is key, especially with lino prints because you can't make it too complicated if you have to carve out all the details. I liked this project because it taught us how important patience is and how practice pays off.

Artwork Of Which I Am Most Proud



I am most proud of my May edition of my magazine covers. I like this work the most because it's a great example of everything I learned from this course and how I am able to apply what I learned. I liked this project the most because it's something that I'd like to do in the future. This project impacted me because it taught me how to use photoshop and problem solve differently than past projects. I learned how to separate layers of a photo and insert text behind part of the subject. I didn't learn just one way to do this, I learned different techniques for different types of images, for example depending on the complexity of an image which tool to use. I decided to do three editions of my magazine because I wanted to challenge myself and explore a side of graphic design that I am really curious and interested in.

Thursday, January 26, 2017

Fair




PURPOSE:
  • To create a magazine cover using knowledge and tools of Photoshop CS6.  
  • To use conceptual skills in order to convey information to a wide audience in a clear, original, and well designed manner.

Reflection:
The name of my magazine is “Fair.” It’s a fashion/lifestyle magazine. My target audience is young to middle aged women who are interested in the latest fashion and lifestyle trends. I used photographs that I thought would relate to the audience through the style and composition. For my September issue I used a green and maroon color scheme to represent the foliage of fall. In my May issue I used the colors within the photo, my color scheme was orange and blue which are complementary colors. In my August edition, I used the oranges within the photo to highlight how I feel best represents the month of August.

I was challenged by the text the most. It was hard to find locations over the photos that wouldn’t distract too much or be unreadable. After my final session of feedback, I used a recommendation to use layer styles to put a drop shadow under text that’s hard to read. I used this tool in all of my editions and it helped sand words out over busy areas. The feedback sessions also helped me create variations of fonts in my covers.

I think each of my covers look like they could be real magazine covers. They all look complete as a set and work together to contribute to my goal and theme of my magazine idea. I believe I picked fonts and colors that I believe were modern and clean which fit with the photos and theme. I took feedback well and tried new tools and techniques to work through issues. I also use a variation of fonts for each of the editions based on how I felt the fonts represent each month.


Thursday, January 5, 2017

Introduction to Magazine Cover Design


I found all the different parts and details to focus on very interesting. A designer must keep in mind the theme of the magazine, font, color, intensity of the photograph or image used when they are creating. I also found the placement of the magazine brand title interesting. A designer must make the decision to place the title either in front or behind the main subject of the cover to emphasize the subject. The use of color in relation to the main image and title must be done in a create and purposeful way.

One of the most important concept to remember when designing a magazine cover is to keep it unified and connected to the overall theme or idea of the magazine as a whole. The font, image and color scheme all need to work together to entice consumers and push them to buy it. It’s also important to remember to put areas of emphasis in the cover. There needs to be some area that pulls the viewer's eye in and makes them want to pick up the magazine and read it. There are many different ways to attract a viewer's eye but it’s important not to overdo the areas of interest because it could make the cover look disorganized.

Tuesday, January 3, 2017

Lino Prints









Purpose:
  • To become familiar with basic printmaking history, processes, and artists
  • To make connections among artists from our past and present who worked using this method;
  • To respond visually to printmaking artists by creating  editions of prints, using linoleum;  
  • To print 2 editions of 2 different drawings/designs, demonstrating understanding of the printmaking process.

Reflection:
I had the most difficulty with the sky in the background. I had originally wanted nothing to be visible when I printed it. Though the amount of space that I cut naturally allowed the brayer to ink parts of the sky. I learned to embrace this change and it also changed my perspective of the piece. It changed the mood and feeling of the print to more ominous and mysterious which I ended up really liking as I continued to print. I also learned more about the inking process and how technically challenging it is. I struggled with registration of the ink in some of my early prints. I took it upon myself to make small adjustments like increasing the pressure of the barren or amount of ink I used.

I am really proud of how clean the end results came out. The images are clean and crisp with even amounts of ink and registration. I’m proud of the consistency of the prints and how the majority of the prints are similar and fit well together as an edition. I’m also proud of how I carved the linoleum and my attention to detail during that process. I thought about the piece as a whole and thought about the positive and negative space and the relationship of the different areas of the piece.

Wednesday, November 30, 2016

Printmaking History, Processes, and Artists

Printmaking is a technique to produce images through various methods onto objects such as paper and fabric. The art form allows artists to create multiple images and replicas through one print. Printmaking was originally invented by the Chinese, during the German Renaissance (1430-1580), centuries later the form of fine art printmaking was created. Some of the first printmakers, including one of the Old Masters, Rembrandt paved way for future artist to discover new techniques. Many years later, Stuart Davis used color lithography to explore abstraction of his daily life.

While there are many different kinds of printmaking, there are three fundamental bases for all methods. The first is relief printing which involves cutting down what the artist doesn't want inked, this usually involves cutting negative space from the image. From there they print the raised image that they have left on what ever medium those choose. Within relief printing, an artist has the option of woodcut, linocut, engraving and metalcut. Another form of printmaking is the method of intaglio which is the opposite of relief. Within intaglio printing, an artist has the option to use engraving, etching, mezzotint, aquatint and drypoint. To use the etching technique, one must sketch on a metal sheet whatever image they do not want printed. The etching is then washed in an acid bath and the final print is shown through the marks that you made in the metal plate. A planographic print is a type of surface print where the artist treats different parts of the print to retain the ink. The most well known type of planographic print is lithography. Lithography is done by etching an image into stone and covering the stone in a combination of grease and water which repel each other and adhere the grease to the paper to produce the print. The last form of printmaking is stenciling. The most common way to use this method is through silkscreen printing where a stencil is made and ink is squeezed through the screen and onto the paper or fabric.


Ahab, 1930, Rockwell Kent
This is a wood cut print which falls under the category of relief prints. To produce this print, Kent carved out of the wood all of the white space within this piece. I was attracted to the large black and white spaces paired with the clean repetition of lines throughout the mans coat and the background. I also liked the shape the negative space creates from the mans arm and the horizon line. Kent's ability to create high contrast within this piece shows his success in the woodcut and the possibilities with this medium.


The Three Trees, 1643, Rembrandt
This print by one of the "greats" in printmaking was created using three techniques, etching, engraving and drypoint. This print was made by making marks on a sheet of metal and through a process of acid baths, the marks previously made on the sheet appear which is then used to print. I was drawn to this piece by the drama Rembrandt was able to create. There aren't a lot of variation in the range of values, but because of this my eye is immediately pulled to the three trees. The landscape and values in the sky also form a frame or border that helps push my eye to the subject.


Barber Shop Chord, 1931, Stuart Davis
This is a lithograph by Stuart Davis. This print was made by etching the image onto a stone and then using grease-based ink to cover the stone and water which repel each other so much that the grease molecules are pushed into the paper by the pressure from the stone. I like this print because it's unusual for any type of print, especially at the time it was made. The abstraction is at a level where I can still identify what the location is despite the complete alterations. I like how Davis used extreme levels of black and white which surprise and move my eye to each of the large black and white areas.



Monday, November 28, 2016

VIA Special Assignment: Halloween Candy



The purpose of this assignment was to create a new candy for Halloween that intrigues kids and challenges the candies we see every year. The candy my group created was a bioluminescent jellyfish chewy candy. The name of our candy was "Jellys," we wanted to connect the name to not only the shape of the candy but also the type of candy. Our target audience was mostly kids because the glow from the inside of the candy would excite their inner mad scientist. We also wanted to target parents and used the candy and science involved in the production as a big part of the experience, and introduction to science and biology. We would market it through social media and commercials on family-based stations and programs.

The trip to VIA was an eye opening experience to the real world of business/art/advertising. I especially enjoyed when the judges critiqued our projects and gave us their honest opinions of how they would view the idea in their offices. They cut to the point and gave us different point of views that I hadn't thought about when I was working on the project. After that visit I want to remember to follow my interests and give myself time to figure out what I want to do for work. When each of the judges talked about their journey of finding VIA, none of them went on the path I would've expected. It was interesting to see professionals so passionate about their work and working together with other people to create some really incredible work.